History

SAMA Photo 4Seventh Avenue Merchant Association’s most recent accomplishment is the completion of a ten year vision to build a “Melrose” monument arch across 7th Avenue to mark the Melrose District destination at the south end. There is always more work to be done, and currently SAMA has set its sights on the north end of the street from Campbell Avenue to Camelback Road. We are currently working on a sign that publicly designates the beginning of the Melrose District as well as some beautification of the canal area. With the continued help of SAMA and its neighbors, the Melrose District will continue to grow, flourish and be a vibrant area within the City of Phoenix.

SAMA photo2In 1999, a group of Seventh Avenue Merchants decided to join together to improve their neighborhood. Challenged with crime and blight, the Melrose District was struggling to stay alive. Given the mission to facilitate safety, community, revitalization and beautification, its pioneering business owners, through the help of the City of Phoenix’s Fight Back Program, partnered with the School of Architecture at Arizona State University to develop a master plan to revitalize the Melrose Curve. Relying solely on funds generated by grants and the support of the surrounding neighborhoods, the Melrose District had slowly begun to rebuild itself. In 2001 these business owners officially banded together to form the Seventh Avenue Merchants Association, also known as SAMA. Since its incorporation, SAMA has been noted worldwide and is a highly respected organization within the City of Phoenix, providing leadership and guidance to other associations looking to improve their neighborhoods. It serves as a model to City Leadership for the direction and focus that the citizens of Phoenix desire. Its model is community involvement and cooperation to make our city a better place to live.

SAMA photo1Through the work that SAMA has done, the Melrose District, which encompasses 7th Avenue from Camelback Road south to Indian School Road, has become a shining star in the Metro Phoenix area. From the lighted canopies with art panels that feature Local Artists, to the annual Melrose on 7th Avenue Street Fair that helps to show off the district as a fun place to live, work, shop and play.

The Street Fair originally consisted of a few six foot tables, a few dozen classic cars and a few hundred people and now the Melrose on 7th Avenue Street Fair has grown to over 150 booths, food, rides and crafts for the kids, live music, over 200 classic cars, and almost 20,000 visitors. Over the years this award winning event has become one of the most anticipated events of the year! And this year will be no different. Come join us for a day of fun Saturday, March 7, 2015 from 11am until 6pm.

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Visit SAMA, or download our Merchant Map.